Services

“Tenacious. Determined. Relentless. Indefatigable. Janet Appel goes above and beyond in her role as publicist. Hire her now!"

- Joseph Shrand, MD, President & Founder of Drug Story Theater

We offer a full range of PR services.

We'll do whatever it takes to make you successful. Our PR services include public relations campaigns, corporate branding, crisis management, media relations, media training, new product launches and product promotion, press kits and storyline creation, press release writing, social media campaigns, video and still photography and website design.

Complimentary Consultation

Public Relations Campaigns

A carefully targeted public relations campaign will create awareness about your business to both the public and the media. Our campaigns are built on storyline creation, messaging and media relations, and our client’s key message drives the campaign, tells their story, explains their expertise, defines their product and ultimately delivers their unique statements about their product, business, service, book, brand or event.

Media Relations

The goal of media relations is to maximize positive coverage in the mass media. We strategically design a media relations program for our clients that enhances their presence and visibility across all media platforms including print, radio, TV, digital media, news portals, and trade publications, in national, international, regional and local media. We target the media that will appeal to our client’s audience and the media that will be receptive to their story. Our clients have been seen on MSNBC, CBS, “Good Morning America,” “The Today Show” and cited in The New York Times, Wall Street Journal, Investor’s Business Daily and numerous other major media outlets nationally and worldwide.

Media Training

The importance of media training cannot be emphasized enough. Knowing how to succinctly get your message across—with impact—is key to getting the media to consistently use you as a source. We provide clients with the tools to present a clear and concise statement while preparing them for interviews with all media outlets. We not only develop key message points but also show clients how to effectively use body language, eye contact, posture, tone of voice and other verbal and non-verbal cues. Each of these factors affects how messages are received, and we ensure they are all in sync.

Social Media Campaigns

We recommend harnessing the power of social media to complement a public relations campaign. To attract and further engage consumers as well as the media, we provide social media strategy, ghostwriting, strategic follows and posting across all platforms to showcase a client’s business and a brand’s story. Our client’s visibility is increased through the use of Twitter, LinkedIn, Instagram, YouTube, Facebook and Snapchat, TiK ToK, IGTV, blogging support as well as live support from our dedicated social media team.

Corporate Branding

Branding is the tie that binds. It defines who you are, what you do, why you do it and who you do it for. We work with our clients to ensure these elements are consistent and live up to the promises they have made about their brand to consumers. Our messaging supports our client’s brand, whether in spoken statements, press releases, videos, photos, signage at events, their website and/or advertising.

Crisis Management

A crisis can occur at any time and negatively impact a client’s business—or them personally. We take all the precautionary steps to ensure their team is prepared before disaster strikes. If an adverse event occurs, we will partner with our client to stop the flow of negative press and manage their online reputation.

New Product Launches & Product Promotion

A public relations campaign is an essential part of launching a new product. We utilize a variety of strategies to maximize exposure for our client’s products, including: press releases, trade show exhibition, events, samples, product giveaway and video. Our strategy is to design and customize a campaign that will suit the specific product and result in creating consumer and media awareness while positively impacting sales.

Website Design & Enhancement

As a major marketing tool for all businesses, websites play an important role in an effective public relations campaign.

We advise clients on how to improve their website and its features, to ensure that it offers a clear and concise message about the services and products they offer. We also consult on design, layout, category selection and domain name—factors that are equally important and contribute to digital success with the media and consumers.

Video & Still Photography

The adage “a picture is worth a thousand words” must be updated to include video in this age of social media platforms. Our team of professional photographers and videographers are equipped to shoot events, headshots, products, and anything else that supports our client’s story and garners publicity.